Average White Band – Average White Band
Isaac Newton – a pop idol of sorts among the smarter set when he was in his early 20s – famously tweeted that “If I have seen further, it is by standing on the shoulders of giants.” Newton was of course referring to how his work built on the work of those worthies who came before him. Pablo Picasso added his own thoughts (more or less – the exact quote and its originator are contested) to the nature of that behaviour when he blogged that good artists borrow from others, but great artists steal. This wasn’t about plagiarism: it was about taking inspiration from the world, including its art, and making it into something distinctly your own. The challenge for the critic (which I guess I sort of am in this scenario, for lack of a word that more accurately describes whatever the hell it is I’m doing here) is deciding how good a job they think the artist is doing in managing that relationship between their influences and their own creations.
(Let me jump in here – basically to interrupt myself – to say that I seem to have an ulterior motive of slipping in bits of the most half-assed liberal arts education ever into my music posts. Citing Newton and Picasso in a piece about the Average White Band? What a poser, right?) (If I spared you from having to formulate that notion on your own, then you are welcome.)
The above seems like a lot of intellectual baggage to be hauling around when considering an act as slight as Average White Band, but they might be the perfect lab experiment for this exercise. They were the real life Scottish version of The Commitments: a bunch of white British Empire kids besotted with Black American musical forms. Whereas the cinematic Irish musicians did covers of soul and R’n’B classics, AWB filtered that love through their sensibility to come up with their own thing. But was that thing worthy of a spot on the Pazz and Jop when so many of the other acts on their AllMusic similars page didn’t get the same level – brief though it was – of acclaim?
First, let’s consider the band’s name. It was reportedly suggested by another white person, Bonnie Bramlett, whose music I’ve never listened to out of loyalty to Elvis Costello, even though he absolutely deserved the punch in the face that she gifted him. It feels problematic these days, and the album cover’s sexualized drawing doesn’t make it more welcoming. The name is sort of clever, a knowing wink that they are kind of an oddity, since there was nothing average about this group of people playing this type of music in this particular era.
But what really matters is what’s in the grooves. The album is a nice listen, so long as you keep your expectations at a reasonable level. It is definitely funk adjacent, but what we really end up with, for all their love of funk, is blue-eyed soul. They try, oh they do try, but the overall feel is as funky as a Pablo Cruise record. (This is two Pazz and Jop posts in a row where I reference Pablo Cruise; clearly, that band had a lot more impact on me than even I knew.) And as much as I loved Pablo Cruise in the late 1970s, it’s safe to say that if you are making records that sound even slightly like theirs, you are on the borrowing side of Picasso’s dictum, not the stealing. It’s what I think of as wallpaper music: a pleasing bit of background noise that you don’t have to work too hard to appreciate. And that’s okay: not every record needs to melt your brain. It’s the kind of record that will work for pretty much any audience, and every song succeeds in fulfilling its ambitions. “You Got It” and “Keepin’ It To Myself” feel like peppier Michael McDonald era Doobie Brothers tracks (the vocal on the chorus to the latter tune might be my favourite thing on the record). “Work To Do” (my favourite song overall) is legitimately soulful, and there are in fact some funky (if not actual funk) gems: “Got the Love” feels like something that a real funk act might play on one of their lazier days, and “Person to Person” is a kind of sexy disjointed grind up.
Even considering the above, let’s just not pretend that anything particularly original is happening here. I have a hard time believing that anyone could listen to this trifle as many times as I have and still come away thinking it was one of the best things released in any year. It certainly hasn’t maintained its place in the musical firmament: only the chart topping instrumental “Pick Up the Pieces” is likely to have reached your ears serendipitously over the last three or four decades. But maybe I’m being unfair: the problem with a retrospective approach to art is that it’s hard to place something in its original context. Maybe this sounded incredibly fresh and unique in 1974, but I highly doubt it: more likely it was because this music appealed to a bunch of white guys of a certain age, while more adventurous work by such artists as Robert Wyatt, Kraftwerk, Richard and Linda Thompson, Sparks, King Crimson, Tangerine Dream and (surprisingly) David Bowie just didn’t seem as sweet as the comforting sounds of men just like them living out their rockstar dreams. There was a lot of that happening in the Pazz and Jop in 1974, and I regret to advise that more of it is coming up. Things got better in 1975 (Patti Smith! Springsteen! Willie Nelson! Fleetwood Mac!), and started going nuts (in the best possible sense of the word) in 1976 before reaching peak craziness in 1977 and 1978. Let’s just get through the next few records together: I promise that the future is going to be a lot more fun for me as a writer, for you as a reader and for all of us as lovers of great pop music.









